Niche Community Hub, Dubai

Roar Studio was commissioned by Dubai’s state-of-the-art office development, ICD Brookfield Place, to create the interior of Niche – a flexible event space for people to gather, relax and connect. Hosting an array of different functions, from expert workshops to art pop-ups and wellness sessions, Niche features an open-plan co-working area alongside individual bar-style seating as well as a private boardroom and a custom-made foldaway amphitheater for talks and lectures. The custom joinery and fit-out is by ISG and Noaf Interiors.

Pallavi Dean, Founder and Creative Director of Roar, explains: “The brief was to create a space that would be a magnet for a diverse group of people and where professionals from the offices would interact with artists, musicians, yogis and psychology professors. To achieve this, we created a flexible space that could morph to suit the activity, easily converting from a co-working space with shared long tables to individual work on stand-up desks, from a closed meeting room to a group collaboration.”