About the project
In the entrance zone you will see a unique combination of classic and modernity. On the right you can admire an example of a classic product, which has been part of the Kusch+Co portfolio for years. The Soley chair designed in 1983 by Valdimar Harðarson, has become one of the brand icons over the past 40 years and it fits in with modern spaces just as well. On the other side there is the Nowy Styl novelty section. At the moment we showcase the preview exhibition of a new line of furniture designed for agile spaces. Offa, because that’s the name of this line, is a response to the clients’ needs, who are on the lookout for mobile solutions that support teamwork, brainstorming and creative meetings. The system was created by the Nowy Styl Design Team who joined hands with key clients working in the agile methodology. The mobility and versatility of this system make it a perfect choice for every office, not only those following the agile system.
The showroom is located in a historical building in the art district known as Friedrichshain-Kreuzberg. It is famous for the architecture evocative of the GDR times. It also houses the Jewish Museum designed by Daniel Libeskind and a fragment of the Berlin Wall covered with graffiti and known as the East Side Gallery. The interior will uncover the history of the building.
Another important place in this arrangement is the kitchen, which is the heart of our Berlin showroom. Although it’s seemingly cold and minimalistic, the affectionate photo of the Kusch+Co team with the founder, Ernst Kusch, is a heart-warming detail that offers a warm welcome. The modern kitchen with its simple design also includes a traditional element. The historical photo of the Hallenberg factory was printed on glass and illuminated, so as to draw the visitors’ attention from the very start. This space is important for the company employees who attend the showroom every day as their workplace. This is where they can feel they are part of the Kusch+Co and Nowy Styl team, integrate with their colleagues and build team spirit.
As you proceed, you will see two variants of managerial office: one with the Play&Work line and the Souly chair, and the other with the Levitate desk and the Bjarg chair. Both interiors come with a homely and versatile arrangement, which means they can be an inspiration for home office, which has become rather popular of lately. But their showroom is mainly a place where we meet with their clients. Their visitors are welcome to explore the conference room and test the Lupino armchairs in two backrest height variants. Alternatively, they can choose a less formal setting and check out the high Comta table or Tapa seats. Those whose daily work involves a creative effort will appreciate the Creva table in the design zone. With its large tabletop it can be used for showcasing and testing finishes or upholstery samples, and for creating inspiring moodboards for each office or public space design.