About the project
“Pickl is not for self conscience bees buzzing around colorful fast food joints taking selfies for your Gram. Pickl is for real burger lovers, who do not mind getting their hand’s dirty.”
This was the brief provided to Spacewell who designed the space with a semi raw, industrial appeal, emphasizing the brand’s somewhat rugged personality using metal mesh, checkered plates, galvanized steel sheets, rustic wood table tops with black metal base, rough concrete floors, and brick and mortar wall textured walls. The designers drew inspiration from Pickl’s other outlets, converging it with their new blend within this space.
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