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DZ Design, a Dubai-based interior design firm, has unveiled the first phase of its latest refurbishment of Pullman Dubai Downtown Hotel in Business Bay, which saw a complete makeover of all guest rooms and suites. When fully completed, the 350-key hotel will be the first business hotel in the city to fully embrace the Memphis style concept.

The property is one of the key acquisitions of Twenty14 Holdings, an Abu Dhabi-based hospitality group. Previously, the hotel followed an oriental theme, so the client asked designers to come up with concepts that represent the new brand.

Additionally, the client wanted to disrupt what was considered to be an industry standard in a 5-star business hotel. This multi-phased hotel refurbishment includes a complete renovation of all guest rooms and suites as well as all all public areas and F&B venues.

For the public spaces and rooms, DZ Design used blue, pink, purple and yellow colors combined with black and white prints and custom-designed patterns.

In keeping with the overall Memphis theme, the designers redecorated the minibars and cabinets in Ombre color, which became the focal point of the guest room.

Three different types of wall prints were created on headboard walls inspired by the Memphis movement for the king, twin and the suite rooms. Flat, contrasting colours combined with stylish graphic patterns characterised by black-and-white stripes – these are the ingredients of Memphis design.

This oriental-themed business hotel is undergoing a major facelift in phases, with three floors of guest rooms already fully remodelled and operating. Upon completion, the public areas will serve as an art hub for both business travellers and the local community.

Pullman Dubai Downtown Hotel is now DZ Design’s fourth sustainable hospitality refurbishment project. Drawing on more than 30 years of combined experience in the fields of global hospitality design firms and retail groups, the studios has built a great reputation among their growing list of clients and a portfolio of exciting mid-size luxury hotel and residential projects.

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