RaiseLab Co-Working Space, Paris

In parallel, they imagined a marketing concept, a story, around three notions that unite Raise and Schoolab: collaboration, radiance and imprint. Through space, the objective was to describe each entrepreneur’s journey and how his project developed from meeting his partners to sharing his expertise with other young entrepreneurs. And so the concept of a virtuous circle was born! Each floor represents a stage in the residents’ journey (from the inspiration’s origin to the promulgation of their idea), and the synergies made by all the participants in RaiseLab serve to sustainably foster innovation and creativity. Once the marketing concept was defined, the storytelling was translated architecturally and transcribed into the different spaces. Their interior designers employ hues that get warmer as you move up the levels to convey the idea of a virtuous circle of innovation.