About the project
Brickwood419 Design was tasked with both designing and executing the construction of ‘Santushti, the Concept Shop’, a venture by the Air Force Wives Welfare Association (AFWWA, Delhi). Located in the highly secured area of Santushti Shopping Complex, Chanakyapuri, New Delhi, the Concept Shop was first opened in 1985 as a welfare retail space that looked after the needs of the Air force Officers and their wives. AFWWA wanted a fresh outlook, a more updated design, akin to a European, high street shop on London’s Regent Street or the Champs Elysees, and this became the precedent for the design research and development.
Influenced by the works of French Neo Classical Architect, Claude Nicolas Ledoux, and his unique brand of demure, understated yet grand classical style, the designers experimented with different permutations of the quintessental yet timeless graeco-roman temple facade, which beautifully encased the new envelope for the shop.
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