About the project
The initial concept of the Serenia Residences was prepared by WSW Architects and the client, Palma Holding, chose GAJ to redesign and develop the design of this G+9 luxurious development.
Located on the iconic Palm Jumeirah, the Serenia Residences are surrounded on two sides by azure sea and pristine beach. The interiors embrace these surroundings, in both open planning and materials, whilst still reflecting the vibrant modern city on its doorstep. The planning of each unit maximises the spectacular far reaching views and allow the spaces to flow effortlessly from one to the next.
The design of Serenia explores the full potential of this Palm Jumeirah crescent site creating a signature resort identity of the development. The creation of a continuous flow of form and space provides both a stimulating physical and a visual experience as residents and guests move in and around the project.
Aiming to strike a balance between creative expression and functional performance through innovative design and technical excellence the result is a distinctive architectural solution that closely responds to the programmatic needs and aesthetical aspirations of the owners and client.
The requirements of the project were for 250 apartments which includes three penthouses, parking for 400 cars and a podium with outdoor pools and landscaped features. The ground floor apartments have their own lawns which are screened off from the general facilities for complete privacy.
Prospective occupants will be able to visualise exactly how they could use and personalise each space to create a home from home from home. Muted textural finishes create an overall ambience of calm and informality whilst maintaining a light, bright palette
The Serenia identity is a fusion of natural elements, a vivid reflection of the environment in which it is situated and a true beachfront living experience.
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