Retail

Symphony, Dubai Mall


1 Nov , 2018  

H2R Design was tasked with designing the interiors of Symphony, which relocated to its new double-storey home within the Fashion Avenue Extension at The Dubai Mall.

Al Abbar Enterprises handled the project management for this luxury, multi-brand boutique, that provides women a tailored shopping experience with a variety of new and renowned global designer brands. 

“Keeping the concept of a symphony as our inspiration, we envisioned the store to be approachable, refined, feminine and spirited, helping women express their unique individual identities with the perfect dress and accessory for every occasion,” says Hassan from H2R. “The space allows the merchandise to stand out, while still maintaining a strong architectural identity.”

Inspiration was drawn from the name of the store, which is a musical composition or a blend of sounds that create beautiful harmony. The design flows seamlessly, showing intricate elements and quality craftsmanship throughout, and reflecting the expert curation, customisation and personalised services available.

An illuminated staircase plays a vital role in the holistic experience and adds to the symphony theme. The staircase connects the ground floor, where the accessory boutique and signature fashion brands reside, to the first floor, which houses the florist and perfume sections. 

Warm-toned lighting, curved walls and panelling, and the blending of spaces creates a distinct element of balance and harmony. Alongside rails, counters and shelves, a backlit alabaster accessory wall houses shelves with shoes and bags, and adds to the interchangeable elements of the display. The backlit wall also exudes luxury and further promotes a light and airy ambience.































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