Todd English, Dubai

Keeping their contemporary and modern vibe at the centre of the designing strategy, SuperFutureDesign collaborated with Arco Interiors to create a new branch for Todd English in Dubai Mall’s Fashion Avenue and added distinct design elements that sync exceptionally well with the unique cuisine formula.

The European-inspired speciality food hall is a famous name in The Plaza NYC and for this particular outlet, the design team conceptualized and executed a strategy that went in-line with Todd English’s passion for distinct cuisines. The outlet thrives on the design elements that establish a sensorial connection between customers and the food. After the wide black-and-green façade, you enter a generous lobby shaped in multiple curved lines, that host the cafeteria and sweet treats section, with several bar stations and a confined seating area. The section is closed by a Deli Market, where some niches display deli food take away, before entering the very premises of the Food Hall.

Seven distinct cooking stations are created, each for one food category: Ocean Grill, Pasta and Pizza, Sushi, Noodle and Dumpling, Arabic, Indian, and Grill. To establish an easy engagement of the customers, the bar formula has been implemented for each of these food stations. Each of these seven styles has its design element, clearly reflecting the gastronomic mood and highlighting the characteristic flavour. Also, multiple see-through displays have been specifically designed to expand the Deli Market to the whole restaurant.

The USP of this outlet is the homely and warm décor that strikes a familiar chord with the crowd: simple yet effective designs of marble flooring made quirky and modern with a mosaic pattern. Classic and elegant wood panelling accentuate the corners and joints while distinct tainted glass windows and judicious use of wall mirrors take this outlet several notches higher than its contemporaries. Besides, keeping in mind the urban food culture here represented, the décor is specially conceived to be appealing to the young crowd.

The rustic seating arrangement has been designed to accommodate a large number of people without crowding the establishment while the thoughtful material selections add a touch of elegance to this outlet along with neatly arranged wall décor and kitchen supplies.

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