About the project
Wolf is a 4,000-square-foot, 90-seat restaurant in the Flagship Nordstrom department store in mid-town Manhattan, New York, operated by the Seattle-based restaurant group, Ethan Stowell Restaurants. At over 300,000 square feet, the store is one of the first of its size to open in Manhattan since the 1920s.
In this space Heliotrope was tasked with creating an informal, yet urbane, dining environment inspired by modern Nordic design, filtered through the spirit of the Pacific Northwest; an homage to the roots of the Nordstrom family. The design solution focused on craftsmanship, a simple palette of oak, leather, granite and tile, spare detailing, and ample natural light. Beauty in the service of simplicity and functionality was their guide.
The layout of the restaurant is straight-forward, with dining inhabiting the space between the full-height windows overlooking West 57th and Broadway, and an open kitchen functioning as hearth and stage. The restaurant is entered from the Designer Shoes and Handbags department on the second floor of the store via an oak portal, delivering the customer into an intimate lounge where shopping bags can be dropped, and a load can be taken off over cocktails and small plates. The lounge doglegs into the main dining room and kitchen, hugging the glass window walls, and terminates at the opposite corner of the space at a large table for more private gatherings.