Youtube Headquarters, San Francisco

As YouTube’s enterprise has matured, so have the aesthetic principles that can be found in their physical spaces. Natural materials, intuitive design, and multi-purpose functionality played a central role in the development of the new lobby. Underlying these principles was the desire to integrate a layer of digital media and interactivity into the architectural finishes to create a compelling fusion of technology and warm materials. This integration of physical and digital space became fitting symbolic gesture for the headquarters of a digital media company like YouTube.