Above from left: Lindsey Martin, Director of Marketing, NeoCon; Katie McBride, Commercial Director, INDEX; Malon Cera-Marle, Commercial Director, Media 10 Design Division, Clerkenwell Design Week and Design London
Clip 1: What’s happening with design fairs around the world?
As a result of the pandemic, many of us have had to rethink our game plan and readjust. Trade shows took the biggest hit in that they have been almost entirely brick and mortar entities that now have had to either improvise, or postpone/cancel, or both. This may quite possibly have led to an entirely new event, a morphed and even improved version of the trade show.
Clip 2: Taking a more holistic, 360 degree approach
Trade fairs are taking a more 360 degree approach to the traditional one week model (and of course the duration of the build up to it). This approach allows the show to remain somewhat engaged with their clients, members, and potential visitors throughout the year.
Clip 3: Going the extra mile – additional offerings for partners and clients
Mentorship and guidance for the fair’s partners – as individual design platforms, what services and help can design fairs provide for their current and potential clientele.
Clip 4: A trade fair Utopia
What would that look like? And should we be optimistic about the future of design trade shows? Are they coming to their natural end and/or morphing into a different format?