Social Factor

Milliken launches a design-led carpet tile collection to assist social distancing and promote mental and physical well-being in the workplace.   

To support the safety and cultural needs of the new workplace, Milliken has created ‘Social Factor’: a collection of informational carpet tile graphics that can be easily inserted into an existing carpet tile layout. As the lockdown begins to ease in some countries, Milliken designers have taken up the profound challenge of creating an aesthetically pleasing floor covering collection to facilitate a safe return to work.  Milliken research has supported the theory that the floor plane can play a vital role in supporting the requirements of new workplace design. Carpet can effectively be used to define boundaries, create zones, provide wayfinding, set navigation, direct traffic and provide a measuring tool through graphic messaging, colours and patterns. Social Factor uses Milliken’s proprietary patterning technology to bring safety messages to life with vibrant and imaginative design treatments. Social Factor floor tiles not only provide an effective way to design important new safety elements into the office layout, they also help promote a spirit of positivity and sense of security. 

‘Set In Concrete’ combines bold neon graphics with spray-paint graffiti styling overlaid onto a rugged concrete effect background. ‘Drawn Together’ is a family of informational carpet signs lovingly crafted through the artist’s hand whilst remaining true to the beauty of the original inspiration. ‘Clerkenwell Life’ celebrates the cultural diversity of this trend-setting design hub and pays homage to the East London community where Milliken’s London showroom is based. And finally ‘Fixated with Stripes’ takes the vibrancy of the stripe and marries it with informational messaging to offer a lively burst of colour and movement across the floor plane. Together these 5 designs form a powerful arsenal of tools to help protect the returning workforce.  

Social Factor can be quickly and easily customised to meet the specific information requirements of each unique interior. Milliken’s team of in-house designers and well-being experts can work with organisations to provide tailor-made visualisations to help clients work through these new challenges and develop creative solutions.    

Social Factor brings safety messages to life with lively and imaginative design treatments created to promote a spirit of positivity and commitment to a safe and healthy workplace.

Key messages include:

• Stay 2m Apart / Don’t Get Too Close To Others
• Walk in this Direction
• Enter and Leave a Meeting Room / Bathroom /
Dining Room This Way
• Use this Entrance / Exit
• Wash your Hands

Social Factor is presented in 5 design concepts:

• Chase the Rainbow
• Set in Concrete
• Drawn Together
• Clerkenwell Life
• Fixated with Stripes