Fighterbrands FZE

Having earned a reputation for his ‘fearless creativity’, ‘keen intuition’ and entrepreneurial spirit, Joey Ghazal founded FighterBrands as a way to ‘pay forward’ his passion and experience in creating, building and activating brands. Aside from being the owner operator, Joey also designed the space himself an was very involved in all aspects of brand creation, menu development, recruitment and training. FighterBrands continuously benchmarks best practices and monitors market trends in retail design, branding, menu development, food styling and marketing strategy.