Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years, the brand has merged style with ongoing technological research that harnesses the knowledge of mountaineering experts.
Moncler collections combine extreme needs with day-to-day city life. Beginning in 2003, when Remo Ruffini entered the Group, a process of repositioning of the brand was initiated through which Moncler products take on an ever more distinctive and exclusive aspect.
The entity’s integrated and flexible business model is geared towards having direct control of the phases of production that add the greatest value, putting the pursuit of ever-increasing quality at the heart of all its work. The promotion of a responsible supply chain is a fundamental part of this process; there cannot be long-term growth without responsibility and respect.
Moncler has established a Sustainability Unit dedicated to supporting the integration of social and environmental factors into the process of business decision-making.
Moncler is present in all major markets, both, through the retail channel, consisting of directly-operated stores and online stores. It also has a wholesale channel, represented by multi-brand doors and shop-in-shops in department stores. Its strategy is aimed at the controlling the distribution channel, not only retail but also wholesale, where it operates through a direct organization.
