Design Day in the Spain Pavilion

AGENDA

10:00 – 11:30 AM

SPANISH DESIGN: FRESHNESS AND INNOVATION FOR A GLOBAL MARKET. SUCCESS STORIES
Organized by: Cosentino

Success story 1: Design as a sign of identity

• Juli Capella (Capella García Arquitectos)

Success story 2: Design as a factor of happiness

• Eva Prego and Cutu Mazuelos (Stone Designs)

Round Table

• Juli Capella, Capella García Arquitectos
• Pablo Conde, Director of Habitat – ICEX
• Eva Prego, Stone Designs
• Cutu Mazuelos, Stone Designs
• Santiago Alfonso, VP Strategic Communication – Cosentino

Present and moderate:
Pilar Marcos, Director – Diseño Interior magazine

12:00 – 13:30 PM

DESIGN AS A STRATEGY
Organized by: Andreu World

Session 1: Giro Soft, a sustainable and circular furniture system

• Alfredo Häberli, Industrial Designer

Session 2: World Design Capital Valencia 2022. Past, Present and Future

• Xavi Calvo, Director – VWDC2022

Session 3: Andreu World. Sustainable Design

• Jesús Llinares, CEO – Andreu World

Present and moderate:
Lena Marcuccilli, Head of Contents – Love That Design

Round Table

• Alfredo Häberli, Industrial Designer
• Xavi Calvo, Director – VWDC2022
• Lena Marcuccilli, Head of Contents – Love That Design
• Marisa Santamaría, Responsible for RED – Leading Spanish Brands Forum
• Jesús Llinares, CEO – Andreu World

14:00 – 15:00 PM

LUNCH

15:30 – 17:00 PM

MEDITERRANEAN DESIGN: A STRATEGIC VALUE FOR A GLOBAL BRAND
Organized by: Roca

Session 1: Roca, from Barcelona to the world

• Borja Ferrater, OAB studio- Office of Architecture of Barcelona
• Xavier Torras, Brand Communication Director – Roca
• Moderator: Isabel Roig, Director – Barcelona Centre Disseny

Session 2: Sustainable Design for a new future

• Andreu Carulla, Industrial Designer
• Marc Viardot, Marketing and Design Director – Roca
• Moderator: Isabel Roig, Director – Barcelona Centre Disseny

Session 3: Barcelona: “Design and creativity hub”

• Jaume Collboni, Deputy Mayor – Barcelona City Council
• Laura Cleries, Director – Elisava Research – Elisava University
• Xavier Torras, Brand Communication Director – Roca
• Moderator: Isabel Roig, Director – Barcelona Centre Disseny

Moderator: Isabel Roig, Director – Barcelona Centre Disseny

17:00 – 18:00 PM

DESIGN AND GASTRONOMY  

Present and moderate:
Lena Marcuccilli, Head of Content – Love That Design  

Pablo Conde Díez del Corral, Director de Habitat – ICEX

Pedro Vargas, Director of International Projects – Leading Brands of Spain

Santiago Alfonso, VP Strategic Communication – Cosentino

Andreu Carulla, Industrial Designer

Borja Ferrater, estudio OAB – Office of Architecture of Barcelona

Juli Capella,  Capella García Arquitectos

Jesús Llinares, CEO – Andreu World

18:30 PM

COCKTAIL