The furniture industry is undergoing a profound transformation, and therefore companies are reconsidering their product ranges, presence in the international market, distribution channels, and product and brand communication. All this requires a strong upgrading of the skills of designers and their ability to relate to added value building.
POLI.design, Politecnico di Milano’s post-graduate school, will host a webinar, “Furniture Design: Learning from the Italian Experience”, exclusively for the UAE’s design community on Tuesday, May 4th, from 3 – 4 pm (UAE time).
Politecnico di Milano’s professor and scientific director Elisa Astori will be leading the presentation, together with professor and communications expert Francesca De Ponti. They will discuss the future of Italian furniture design and how the design, in general, is communicated in today’s world.
Welcome note: Professor Francesco Zurlo, Chairman of POLI.design
- Professor Francesca De Ponti, Communication Expert and Journalist
- Professor Elisa Astori, Scientific Coordinator of the Master
- Anna Consolati, Didactic Coordinator of the MasterModerator: Marina Mrdjen, Intelier