The Haworth Showroom
The showroom design, product display and finishes are heavily influenced by Studio Urquiola. Studio Urquiola is owned by the world renowned designer and architect Patricia Urquiola. Patricia was born in Oviedo, Spain and now lives and works in Milan. Her work is widely known to be playful and poetic, yet pragmatic and functional, a creative combination that is the magic behind her work.
We’re also proud to display products from other distinguished designers such as Guilio Cappellini, Jesper Morrison, Ronan and Erwan Bouroullec. In addition to the Haworth and Cappellini products, you will also find products from the Haworth Collection and our partner brands – Buzzispace, Brunner, Framery, Gan rugs and Pablo lighting. The Haworth Dubai showroom is a place where architects, clients & partners can meet, collaborate and work, a place for dialogue, to understand workplace requirements and a creative space to define design solution to enhance the performance of our customer’s workplace. We aim to inspire and support the creation of great places to work in the region.
When creating the design brief we engaged with the Haworth Ideation team to study and analyze how we worked as a team, to create a functional and productive environment whilst maintaining the look and feel of a showroom. We recognized that team members prefer to work in different environments and a large number of informal discussions take place throughout the day, so we designed the space to consider different work applications, collaboration areas and meeting points. We’ve also removed the enclosed office to create a more collaborative working environment and included meeting pods and a phonebooth to ensure members have a space for private conversations and focused work.
The Location
Dubai Design District (d3) has been developed through careful consultation with the design community to provide a creative ecosystem that surpasses the expectations of a typical creative neighborhood. D3 is home to the region’s growing community of creative thinkers.
