KOHLER is calling this concept as “Versatility of Water”.
KOHLER collaborated with Nada Debs to design KOHLER’s booth. In this collaboration, the primary focus was on crafting an immersive experience rather than solely emphasizing craftsmanship or product showcasing. Drawing from her Japanese upbringing and Arab heritage, the concept of screens holds significant cultural resonance in both regions. These screens serve the purpose of revealing without entirely exposing. KOHLER chose to employ natural wood, a material she frequently work with, as a symbolic screen to partition the various facets of Kohler’s messaging. This includes commemorating KOHLER 150 years of existence and presenting new product ranges that mirror contemporary lifestyles. Additionally, the feature “”Come All Creators”” section, is a place of spotlight creativity. The wooden louvre screen is intentionally designed to evoke a sense of spirituality as visitors navigate the stand, fostering feelings of peace and presence.
To further enhance the sensory experience, they will incorporate scents and sounds, recognizing their importance in creating a truly immersive encounter.
