An Internationalisation Strategy Based on Design, Wellbeing and Sustainability

Good design opens up new frontiers, this capability for design that opens new horizons and improves peoples’ daily lives, no matter where they live, is one of the reasons why Actiu has been able to reach all five continents and consolidate itself in increasingly more diverse markets. With an eye to the Middle East, Actiu has landed in Dubai with a very special space: its new showroom intends to reinforce its efforts to increase visibility in a strategic enclave for the prescription sector on a local and global scale. 

After 35 years of working in this region, this space will act as a meeting point for its various collaborators and clients in the Middle East, with it being strategically located and surrounded by an ecosystem of companies focused on the prescription sector that ranges from prestigious design and architecture studios to important manufacturers and distributors in the sector in the same location. This new showroom, based in the Dubai Design District, will also help future clients in the area to accept the brand, leading to new business opportunities in countries such as the United Arab Emirates, Qatar and Saudi Arabia, thanks to its positioning in a district regularly frequented by the best architects, designers and consultants from both the region and worldwide. 

Renowned names from the world of architecture and interior design attended the opening night of this new showroom, as well as specialised journalists and local government officials.

“Having a culture based around wellbeing, sustainability and efficiency, as well as our commitment to the industry, innovation and design, is a philosophy that we take beyond our borders so that our values can enrich the different places in which we work. This is something that we can achieve partly thanks to our partners who are our family. Strong partnerships with distributors who are in situ, and who know how to bring ACTIU’s values and philosophy to the places where they have their businesses. This is added to our own team in these areas, who know and can perfectly convey our culture and DNA.”

– Vince Berbegal, International Executive Business Manager

This new addition thus add to the diverse range of exhibition rooms and commercial spaces that the brand has across the globe and which are a tangible example of Actiu’s commitment to internationalisation that is growing and getting stronger with its strategic actions.