Atlas Concorde For The Dubai Mall: The Most Visited Shopping Center In The World
Atlas Concorde‘s resin- and concrete-effect surfaces were chosen for the recent expansion of the Dubai Mall, the UAE’s premier shopping center. Located in downtown Dubai, in the shadow of the Burj Khalifa, it is considered the city’s main hub for shopping, entertainment, and leisure. Not just a mall but a truly spectacular attraction spanning more than 55 hectares and hosting more than 1,200 stores, 120 restaurants and bars, an aquarium with 30,000 fish, and an Olympic-sized skating rink. It attracts more than 54 million visitors each year, an ever-growing record that has made it one of the planet’s top points of interest.
The most recent expansion of this unique venue, realized in collaboration with Graniti Building Materials LLC, features the excellence made in Italy of Atlas Concorde. In fact, the mall’s new China Town area surprised the world by creating a destination capable of replicating an authentic Asian experience. Here the appeal of Atlas Concorde porcelain tiles became one of the predominant elements of exclusive spaces designed to impress. Concrete- and resin-effect surfaces were chosen for the project, reinventing the vibe of Italian culture in a modern setting, becoming silent protagonists of a style with a strong identity.
Indeed, the resin-effect Prism collection in the Prism Cloud and Prism Cotton colors stands out in the large area on the second floor in front of the ice rink with direct access to Address Fountain Views. A choice of refined elegance, capable of achieving a unique color depth thanks to the beauty of handtroweled artistry. A collection with a cosmopolitan character that conveys the value of craftsmanship and the uniqueness of a look designed down to the smallest detail, replicating surfaces with harmonious graphics inspired by the varied colors of the original material with surprising realism.
The elegant storefronts and spaces that convey an authentic Asian experience also feature the exclusive taste of the concrete-effect Boost collection chosen in the muted Pearl variant. With this collection Atlas Concorde enriches the new China Town space with an urban chic energy, adding a touch of purely Italian style. The spaces of the famous Dubai Mall are clad with tiles with a troweled effect, soft to the touch, featuring traditional decors rich in graphic details that overcome the minimalism of industrial style to become protagonists of original, memorable settings.
About Atlas Concorde Atlas Concorde is a major player in the global ceramic tile scene with a complete system of surfaces and coverings to which are added Atlas Plan, a brand specializing in large slabs for kitchen countertops, tables and furniture elements, and Atlas Concorde Habitat, a project dedicated to bathroom furniture. The parent company of the Concorde Group, it has been among the world’s leading ceramic tile holding companies since 1969, with more than 2,500 employees and a widespread presence on five continents. Continuous innovation, technological research, Italian style, international vocation, social and environmental responsibility: these are the values that have always guided Atlas Concorde. The ideal partner of clients and designers, it stands out for its innovative industrial approach to production, with advanced plants capable of interpreting particular manufacturing processes in a contemporary key and reproducing aesthetic details with extreme precision.