EARTHIC® LAB X FORMAFANTASMA Wins Technology Fuorisalone Award 2024
- EARTHIC® LAB obtains Fuorisalone Special Mention in Technology category, given by event Jury and editorial team, competing with other companies such as Google, Samsung or KIA among others.
- The award recognizes “projects that innovate by restoring a balance between humans and their environment, using technology as a central factor in protecting the planet”.
EARTHIC® LAB, the immersive installation that Cosentino unveiled last week during Milano Design Week, has been awarded Special Mention in Technology category within the third edition of the prestigious Fuorisalone Awards. Conceived jointly with Formafantasma studio, the Fuorisalone award-winning exhibition challenged the conventional approach to design, emphasizing the significance of production processes over mere aesthetic appeal. The core focus of EARTHIC® LAB X FORMAFANTASMA was to take visitors on a transformative journey, showcasing the meticulous creation of EARTHIC® surfaces collection and highlighting the importance of sustainable design.
This real combination of innovation, technology and sustainability has been recognized by the organization of FuoriSalone, the exhibitions agenda that fill the streets of the city every year to celebrate design and arts. The 2024 numbers confirm it: 1.125 events in the Guide with 838 connected brands, an online audience of 630k users, grown by 23% compared to 2023, coming from 162 different countries. For its part, Fuorisalone Award selects and promotes the most memorable installations showcased, and contents, projects, activities of relevance and interest for the international design community.
Besides of main award, a collaborative effort between a Technical Committee and the Fuorisalone editorial team focus on highlighting content relevant to the world of design and projects. These selected projects compete for only 4 Special Mentions (Interaction, Sustainability, Technology and Communication). With Special Mentions, Fuorisalone supports the value of Design Culture, which is not necessarily manifested only in its physical and aesthetic expression, but also in its deeper content, producing value and offering alternative and increasingly avant-garde visions.
Regarding to technology approach and EARTHIC® LAB X FORMAFANTASMA, chosen facing to other pre-selected installations such as those of Google, Samsung or KIA, the organization endorses its innovation by restoring a balance between humans and their environment: the use of technology as a central factor in protecting the planet. The Jury was composed by leading figures in the sector such as Francesco Zurlo, Dean of the School of Design of Politecnico di Milano; Nicola Ricciardi, Artistic Director of Miart; Federica Sala, Curator and EIC The Good Life Italia; Giada Daniele, architect; or Caroline Corbetta, Contemporary Art Curator and Founding Director of Il Crepaccio, among others.
“This award is an absolute turning point in our long history within Milano Design Week, and confirms that our journey towards sustainability and environmental responsibility, through Earthic® surfaces and embodied in EARTHIC® LAB installation is valued by design and architectural community. I want to express my honest gratitude and of the entire company to all those who have contributed to making this achievement possible: to Formafantasma team for their creativity and vision of sustainable design. To our collaborators, clients and suppliers. And mainly to the Cosentino Marketing team for their effort, dedication and care for every detail”, says Damián Granados-Lorca, VP Global Marketing of Cosentino.
The installation introduces EARTHIC® by Silestone®XM, a new generation of sustainable surfaces that will be release next May, composed of up to 30% unconventional and recycled materials and a maximum of 10% crystalline silica. It boasts a unique aesthetic born from its production process, embodying Cosentino and Formafantasma vision of a sustainable surface that does not compromise on quality and performance.
