FlorenStyle Joins Love That Design Community

Having impressed Russia, Italy, and Serbia with its custom Italian artisan furniture line, FlorenStyle joins Love That Design’s Community to tap into the global market.

Conceived and nurtured by master furniture maker Robert Pascalli in 2019, FlorenStyle is the house of his bespoke work. In fact, the name, ‘FlorenStyle’, comes from Pascalli’s childhood home in Florence, the fountainhead of all his ambitions and inspirations.

As one visits the company’s website, the eyes catch a phrase – one that perfectly defines what the brand is and does – ‘Every single piece is unique, a synthesis of art, research, and pure design.’

In Dubai, the furniture company operates in a 200,000 sq ft in Al Quoz, where exquisite Italian furniture is harmonised with lavish upholstery. It fuses form and function in each meticulously handcrafted piece. The intrinsic theme of raw, unparalleled luxury is reflected unanimously in every production.

“At FlorenStyle, we combine artistry, tradition, and innovation to make furniture that transforms spaces. Our commitment to uncompromising quality and the pursuit of beauty drives us to create pieces that resonate with the soul of each individual, bringing Italian craftsmanship and elegance to you right here in the heart of Dubai.”
– Robert Pascalli, Founder, FlorenStyle

They’ve etched their mark in the residential, F&B, hospitality, and outdoor furniture segments in the UAE. The Mama Zonia restaurant at the Dubai Marina, or the DIFC, Dubai are great examples of what they’ve achieved in the hospitality sector. Homes at the Jumeirah Islands, Meadows, and Dubai Hills have also been bedecked by the brand.

Their accomplishments in a short time are commendable. Behind this veritable success, is an axiom that bolsters the foundation. FlorenStyle lives by the words of Leonardo Da Vinci, “Details make perfection, and perfection is not a detail.” In the journey of amalgamation of art and luxury into iconic furniture, the company has chosen Love That Design as a catalyst to reach audiences across the globe and concoct industry connections with like-minded professionals.