Mediterranean Essence 3 – “The Creative Battle” Unveils a Sensory Masterpiece in Dubai
The third installment of the renowned MEDITERRANEAN ESSENCE event series, titled “The Creative Battle,” transpired on October 19, 2023, in Dubai, UAE. This edition brought forth an exhilarating and collaborative challenge, setting the stage for an unforgettable celebration of Mediterranean culture. Two teams, Swiss Bureau and Bluehaus, embarked on a creative mission to design the ultimate Mediterranean-inspired mural. Guided by the exceptionally talented artist Almudena Angoso (@tresases_artist), the teams ventured into a world of colors, textures, and boundless creativity.
The creative battle was a true test of ingenuity, as each team was evaluated on several criteria, including originality, the participation of all members, Mediterranean inspiration, the application of techniques explained by Almudena, such as 3D art with a knife, and the final result.
In the midst of their artistic journey, attendees were treated to a feast of Spanish delicacies and drinks, adding a flavorful twist to this already vibrant evening.
Ultimately, it was Team Bluehaus that emerged as the victors, displaying exceptional teamwork, ingenuity, and an unwavering commitment to the Mediterranean theme.
Victor Manchado, Regional Director of Actiu, shared his thoughts on the event: “At Actiu, we’re committed to promoting wellness and mindfulness, and that’s what fueled the creation of the #MediterraneanEssence event series. It’s not just a way to celebrate our gastronomy and cultural heritage; it’s our platform for championing the ideas of feeling good and staying healthy. We truly believe that being creative and working together is the way to go for personal and group wellbeing. That’s why we decided to make this third edition all about nurturing creativity and building strong, tight-knit teams.”
Diego Serrano, Actiu’s A&D Manager, added: “The level of dedication from both studios was truly impressive, resulting in stunning artworks that were a testament to the power of teamwork and collaboration.”
MEDITERRANEAN ESSENCE continues to be a beacon of Mediterranean culture, inspiring and uniting creative minds while promoting wellbeing, artistic exploration, and the vibrant flavors of the Mediterranean region. Stay tuned for more exciting editions to come.
