MillerKnoll Celebrates Knoll in the Middle East Region
Last week, Knoll, one of the brands within the MillerKnoll collective, hosted a captivating celebration in Dubai Design District to unveil the essence of Knoll.
Over 100 architects and designers were invited to embark on a journey of discovery, immersing themselves in the rich design legacy and heritage of Knoll, and the brand’s history in pioneering excellence in the design industry. Join us as we delve into the highlights of the evening.
To truly immerse the attendees in the world of Knoll , the event showcased an array of Knoll’s iconic products, with the Barcelona Chair, the Womb Chair, and the Platner Collection elegantly displayed within three illuminating Knoll lightboxes. Additionally, products such as the Wassily Chair, Bertoia Diamond Chair, and the Saarinen Table were artfully highlighted on plinths, creating a gallery-like atmosphere that truly elevated the evening.
As the evening reached its peak, Stacy Stewart, Regional Sales Director of MillerKnoll Middle East & Africa, took the stage to address the crowd. He spoke about the collective of brands at MillerKnoll, while also shedding light on Knoll’s strategic position within the collective. Following his insightful speech, Simona Giacalone, A&D Manager of MillerKnoll Middle East & Africa, delved further into Knoll, explaining the remarkable history of Florence Knoll and her profound influence on the brand, which has made it an iconic and recognisable name in the 21st century. Lastly, Ben Groom, President – International Contract of MillerKnoll, came on to express his appreciation to the guests for their presence and their association with Knoll.
The event also featured signature cocktails inspired by three renowned Knoll designers, each reflecting their personal favorite. Furthermore, an on-site illustrator skillfully created exquisite Knoll sketches, where the guests were depicted sitting on a choice of three iconic Knoll chairs, adding a touch of artistic allure to the ambiance.
With this remarkable event, MillerKnoll celebrated the unparalleled legacy and timeless design excellence of Knoll in the Middle East region, leaving the architects and designers in attendance inspired by the brand’s impact on the world of design.