MODULYSS – ARCHITECT@WORK
Bold. Bespoke. Belgian. The modulyss roots are firmly twisted into Belgium’s art and design soil. For an international brand with such palpably Belgian DNA, a surrealist aesthetic showcase of custom flooring – with highly practical application potential – is precisely what innovative clients have come to expect from modulyss.
BESPOKE VISION, BESPOKE DESIGN
In a series of design installations at this year’s Architect@Work showcases, modulyss will highlight the power of its latest offering: a custom carpet design service. This new service expands the creative control designers have over their vision by incorporating unique graphics, tailored colour palettes or even patterns built around specific brand identity elements. It represents modularity without limits.
The designs showcased in the modulyss stand during Architect@Work events will give visitors across Europe a trompe-l’oeil taste of the creative and practical capacity of this new bespoke service. As attendees approach the booth from varying visual angles, each person’s view of the design will be a uniquely personalised experience. Soft flooring with a dash of Belgian surrealism to truly embody the brand’s Belgian origins.
EMPOWERING CREATIVE VISIONARIES
The Architect@Work showcases throughout Europe will feature a unique modulyss design created in collaboration with renowned Brussels-based designer Sylvain Willenz. His signature ligne claire style of graphics lends itself beautifully to limitless design possibilities, including dynamic patterns and enticing optical illusions. The unique design patterns bring a rich, deep feel to the image, exhibiting the versatility and complexity of the state-of-the-art tile printing technology.This creative partnership with Sylvain Willenz speaks to the core of who we are as a brand: surprising, innovative and infinitely practical. It also knocks down the common misconception that functional equates to boring. The modularity and sustainability of modulyss carpet tiles can and do go hand in hand with bold – and at times even surreal – designs and patterns.”
–Sophie Hautekeete, Head of Marketing at Belysse, the company driving modulyss.
An early showcase at the London edition of Architect@Work spotlighted an eye-catching design collaboration with Oktra. The UK design studio was driven to demonstrate that a custom flooring vision can far exceed the parameters of one single carpet tile. Proving that designers can apply the full scope of their imagination to soft-flooring concepts, Oktra’s work with modulyss is a celebration of the abstract, a swell of organic shapes that seamlessly flow into one another. The result is a cohesive, harmonious visual suited to virtually any space.
UP CLOSE AND PERSONAL
“We’ve envisioned our design booth for the Architect@Work events as a hub of inspiration where architects, designers and other industry professionals can gather,” says Sophie Hautekeete. “Anyone with a hunger for innovation will experience how modulyss is infusing options for hyper-personalisation into our signature seamless blend of design brilliance and flooring excellence.”
The modulyss team will be on-site for Architect@Work events throughout 2024 in Luxembourg, Brussels, Rotterdam, Paris, Berlin and Frankfurt.
ABOUT SYLVAIN WILLENZ Belgium-based, signature designer Sylvain Willenz has created furniture, lighting and products for international clients since 2004.Born in Brussels in 1978, Sylvain Willenz has lived consecutively in the US, Belgium and the UK. He studied MA Design Products at the Royal College of Art in London, graduating in 2003. In 2004, he opened his design office, based in Brussels, Belgium.Considered one of the most influential Belgian creatives, Sylvain was named Belgian Designer of the Year in 2009.Renowned for his strong yet simple graphic aesthetic, Sylvain is fascinated by production and manufacturing and pays great attention to detail. Originally wanting to be a cartoonist, Sylvain turned towards product design. Over the years, Sylvain has developed a singular style of ligne claire, infused throughout his simple, elegant and graphic designs that are so recognisable and unique today. ABOUT OKTRA Oktra is the UK’s leading workplace design & fit out company creating unri-valled workspaces that drive performance. The company delivers projects for clients across the country from four studios. The London HQ is the largest studio, responsible for projects inside the M25. For clients with offices in other major cities, studios in Birmingham, Guildford and Manchester allow Oktra to provide high quality service wherever their clients are. ABOUT ARCHITECT@WORK Architect@Work is a leading international trade event, held in various cities, dedicated to deliver the local architecture and specifying community a curated selection of building product innovations. Additionally, to the carefully select-ed exhibitors it offers a features and seminar program with the aim to provide a community platform to discover innovative products, fostering meaningful connections and knowledge exchange within the architectural community. ABOUT MODULYSS modulyss designs, manufactures and supplies unique carpet tiles for the international commercial market that challenge perceptions and surpass expectations, all while following ethical and environmental practices. Since its formation in 2010, the brand has been pushing towards a combination of creativity, functionality and sustainability to make modular flooring that match-es the distinctive character of a space. modulyss is part of Belysse Group NV, a manufacturer of sustainable textile floor coverings for commercial and residential applications.