Technogym Retreat in Dubai to Introduce the New Technogym Run
The first ever Technogym Retreat, a one-of-a-kind wellness experience, with the brand ambassadors from all over the world to live the Technogym lifestyle
Only Dubai could be the stunning location chosen by Technogym for its once-in-a-lifetime private Retreat, to introduce Technogym Run, the newest and most innovative treadmill on the market, together with brand ambassadors and long-time friends-of-the-brand from all over the world.
The talents chosen by Technogym for this adventure were Giulia Calcaterra, Janis Danner, Dan Churchill and Jeremy Jauncey – CEO of Beautiful Destinations, a multi award winning strategy, creative and content studio, voted as the most innovative brand in the world for hospitality and tourism with a community of 26 million people on Instagram.
The team was hosted at the ultra-luxurious resort Atlantis The Royal in Dubai, a place where leading designers, architects and artists blended their vision in creating a destination designed to challenge the boundaries of imagination. Here the talents got in the game by performing top-level workouts in the new 12, 141-square foot Royal Mansion Penthouse, jewel in the crown connecting the two sides of the iconic building.
Technogym kicked off the retreat with an early morning HIIT sunrise workout on the brand-new Technogym Run, the brand’s newest home treadmill which allows, for the first time ever, a single solution to training both strength and cardio, Bootcamp workouts, trainer-led sessions, routines and the best running feeling thanks to the slat-belt technology. All, in complete quietness.
“I’d encourage people to see Technogym not just as gym products but as an ecosystem that meets you where you are in your life. I really enjoy running workouts and the new Technogym Run is the most advanced home-treadmill on the market”.
Jeremy Jauncey
After an intense and powerful workout, nothing better than a nutrition class, during which the team was able to learn tips and cook together with Dan Churchill, performance chef and Culinary Creative Director of Centr, Chris Hemsworth’s lifestyle app.
With summer coming up, Dan Churchill provided the Technogym team and wellness enthusiasts with nutrition tips to help stay fit, such as consuming 3L of water a day, providing the body with a variety of dietary fibre and getting adequate sleep (7 hours minimum a night).
“There has been more research around gut health, I see even more work being done to support gut health and in turn overall performance. People have become more in tune with sleep and wearable technology to quantify how they are sleeping. I see these devices only getting only more accurate. Whilst we see some companies doing it now, I feel the future is going to include the ability for every body truly able to quantify how they are absorbing certain foods and are able to check hourly what they are deficient in so they can adjust their meals for the rest of the day.”
Dan Churchill, performance chef and Culinary Creative Director of Centr
After learning Dan’s key nutritional advice, the team headed to the Technogym Dubai boutique and Experience Centre, designed to become a point of reference for all Technogym clients, partners and stakeholders,for a full immersion in the Technogym world. Inside, guests experience the complete Technogym ecosystem made of connected smart equipment, digital services, on-demand training experiences and apps that allow every single user to access a completely personalized workout anytime and anywhere: at home, at the gym, on-the-go.
And now… it’s desert time! For the second day of Retreat, Technogym woke the team up at 2am and drove them for an hour and a half into the desert for a breathtaking workout experience at dawn with top-notch fitness solutions, like Technogym Bench, the innovative, functional and strength training station, and Technogym Skillmill, the only non-motorized product that combines power, speed, stamina and agility training. Technogym went all out: never before had fitness equipment been placed and used in a similar environment.
“We wanted to celebrate the launch of the new Technogym Run, show how effective it is in a home and hotel environment but also take equipment out to the desert – like the super iconic Skillmill and Technogym Bench, plus other functional training tools – and show the versatility of the products in very different environments.”
Jeremy Jauncey
After a post-workout breakfast organized by Dan, the talents headed back to Dubai to live a mindfulness breathwork experience with Richie Bostock, one of the world’s foremost Breathwork experts who has worked with Google, Amazon, Accenture, Lululemon and countless other big corporate clients, teaching tens of thousands of people the power of breath healing. During the mindfulness breathwork experience, Richie shared with the team his focus on harnessing the power of breath to deliver zen performance.
“The vision we had in launching Technogym Retreats was to create once-in-a-lifetime experiences in beautiful destinations, whilst learning new skills with world-renowned experts. A couple of close friends are the world’s leading breathwork expert (Richie Bostock) and performance chef (Dan Churchill), so we asked them to come, train with us and teach us.”
Jeremy Jauncey
Overall, Technogym wanted to gift an experience that encapsulates the Technogym lifestyle, made up of personalized training, healthy nutrition, mindfulness and design products, whilst in the top locations of the world.
“This project has been a year in the making and combines two passions at the heart of both Technogym and me – training on the world’s best equipment… and doing it in the world’s best hotels. The vision we had in launching Technogym Retreats was to create once-in-a-lifetime experiences in beautiful destinations, whilst learning new skills with world-renowned experts.”
Jeremy Jauncey