Transcending Boundaries: Jaipur Rugs and MANIMA Join Hands to Reveal an Exclusive Collaboration with Kazumi Yoshida
Two distinguished names in the world of design and craftsmanship: Jaipur Rugs, globally renowned for its exquisite handcrafted creations; and Sicilian hand-embroidery label MANIMA join hands to reveal a limited-edition collection. Launching in the UAE this February, the collection is designed in collaboration with iconic Japanese textile artist and Director of Clarence House New York, Kazumi Yoshida. Together, they will present Rêverie Japonaise, an exclusive joint collection that promises to mesmerize art and design enthusiasts.
“Rêverie Japonaise” is a visionary collaboration between Jaipur Rugs and Kazumi Yoshida where each rug serves as a canvas for Yoshida’s botanical and zoomorphic art, inspired by his diverse portfolio, including the Blue Planet series, abstract expressions & more. Handknotted with a blend of wool and silk yarns, the collection showcases a harmonious mix of tactile and visual qualities.
Rêverie Japonaise explores Kazumi Yoshida unparalleled artistic talent. With a deep respect for art and culture, Yoshida’s designs are an embodiment of elegance and innovation. His unique perspective and artistic flair have left an indelible mark on the world of textiles.
Reflecting the artistic synergy between the brands, Jaipur Rugs unveils a treasure trove of hand-knotted carpets, each a testament to the rich tapestry of traditions and exceptional craftsmanship that India proudly bestows upon the world. Kazumi’s rug designs draw inspiration from a visit to Japan’s Kyoto gardens, particularly the abstract and beautiful Karesansui, which recreates landscapes using only rocks and pebbles. This perfect simplification of elements signifies depth and harmony. Embracing the principle of “less is more” in Japanese art, Kazumi translates this inspiration into contemporary designs featuring vibrant colors.
“Our collaboration with MANIMA and the creative genius Kazumi Yoshida is an embodiment of our commitment to delivering exceptional craftsmanship,” shares Yogesh Chaudhary, Director of Jaipur Rugs. “Together, we have crafted a collection that brings together the cultural influences of both India and Sicily, creating an ensemble of textiles that tell a remarkable story.”
An exquisite embodiment of refined elegance, MANIMA interprets the works of Kazumi Yoshida through a collection of artisanal hand-embroidered home linens. Inspired by the vibrant hues of Braque and Picasso, Kazumi Yoshida embarks on an dreamy journey, a tapestry of cultural influences and artistic legacies that traverse the chronicles of human history.
Founders of MANIMA, Carolina Guthmann and Piero di Pasquale, adds “Our journey with Kazumi Yoshida and Jaipur Rugs has been a remarkable one. Together, we have explored the depths of design and craftsmanship to create a collection that is an embodiment of our shared passion.”
“Our collaboration transcends borders and celebrates the craftsmanship and heritage of both Jaipur Rugs and MANIMA. The collection we have created is an ode to artistry, blending the distinct influences of India and Sicily into a breathtaking fusion,” concludes Yoshida.
Rêverie Japonaise harmoniously merges contemporary design with timeless rug-making traditions from the city of Jaipur, India to form a testament to craftsmanship and a global tapestry of artistic influences. The collection embodies a fusion of culture and creativity, bridges the gap between tradition and innovation, and invites clients to embrace the beauty of both worlds. Launching in February 2024, Jaipur Rugs’ exclusive Rêverie Japonaise collection will be showcased at its Dubai flagship, situated in the heart of the city at Alserkal Avenue. The collection features a myriad of handcrafted rugs in varying sizes, starting at AED 10,000.
About Kazumi Yoshida A luminary in textile artistry, Kazumi Yoshida has etched his name as the Director of Clarence House NY. With an expansive portfolio and profound influence in global textile designs, Kazumi Yoshida has an ongoing collaboration with Hermès. His works have been exhibited in galleries and museums and are held in private and public collections worldwide. About MANIMA Founded in 2019, MANIMA is a family-owned Italian hand-embroidery brand renowned for its traditional techniques and attention to detail. With a focus on sustainability and social impact, MANIMA uses only the finest natural fibers and environmentally friendly processes to create its pieces, contemporaneous and made to last, while creating new work opportunities for women in Sicily through their innovative Digital Atelier. About Jaipur Rugs Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 3 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs. For more information, visit www.jaipurrugs.com