BEN MOO Brand Exhibition Hall, Chengdu

The “BEN MOO Brand Exhibition Hall”, located on the fifth floor of Fusen-Noble House in Nanmen, is one of the latest works carefully planned and designed by Rene Liu and Jiajun Tang, the design directors of HDC Design. This exhibition hall is a brand-new design work created by the designers after carefully reading the series composition and development concept of BEN MOO products, together with the brand, using a restrained and spiritual design aesthetic. Therefore, in terms of functionality, aesthetic significance, and the sense of “communication” in contemporary commercial space, it has reached a high degree of fit.

The space unfolds a narrative horizontally on a base site of just over 200 square meters. It integrates contemporary, traditional and oriental sense with exquisite structure, formed a place that is comfortable, stretched and full of humanistic temperament. At the entrance, the designer used natural stone as steps, milky white artificial stone, white hollow logo wall and stone with patterns to make the entry passage carries a sense of float. From a distance, the whole space looks like a baby being nurtured in the mother’s womb. After being embellished by natural stones, plants softly define the boundary of the space, reflecting a tranquil, quiet and warm mood.