Evereve Flagship Store, Minnetonka

The new Evereve Flagship store was designed to showcase the evolution of the brand and maturity of the company. The end result is a sophisticated, modern, store with unexpected moments. The materials, color palette and design features serve to elevate the experience of the shopper in the store.

“The new store design is an evolution for the brand,” said Betsy Vohs, Founder and CEO of Studio BV. “The store design moves away from the navy color and soft geometry of the past flagship design towards a modern store design that is focused on contrast, texture and richness in materials.”

The store features a stone clad entry to the store that is anchored by a custom glass storefront. The wide-open store entry is meant to draw you inside. The floor is polished concrete with area rugs made of marble mosaic tile that help to anchor different moments in the store. This contrast is also clearly felt as one enters the store. The dressing rooms are anchored in the back of the store opposite the entrance. The dressing room wall is made of blacked wood panels that create a rich and modern backdrop for the store.

The design of the store features a new configuration for the point of sale. The design team wanted to create a three-bar design for the point of sale counters that anchor the store. They are made of quartz and become a platform to serve shoppers facing both the dressing rooms and the rest of the store. This modern approach to the point of sale is anchored by a metal screen that creates a visual focal point throughout the store.

The other major change for the store is to create more layers and textures in the sales floor. Feature walls are designed with felt that create a visual texture and acoustic softness for the stores. Other feature walls are made of coral textured tile that create a warm and rich backdrop for the denim, sweaters and other rich clothes to stand apart from.

Plaster walls and rounded corners create more subtle softness throughout the store. The custom designed dressing rooms and lounge spaces complete the experience for the shopper.

This store is designed to support the real life and virtual engagements that the Evereve team has with their customers. Events and gatherings are common and now supported through this newly designed store.

The end result is a completely branded space that exudes confidence and sophistication.