Hoormem Muscle Research Aesthetics Center, Zhangzhou

Hoormem Muscle Research Aesthetics Center, located in Zhangzhou, Fujian, with the aim of creating a soft and healing place in the cold and harsh city. It warmly welcomes white-collar workers to step in, put masks and armors down, and back to body. CUN PANDA remodel the whole brand vision, presenting an aesthetic space that is softer, more transparent, and full of vitality.

Inspired by the concept of “the softness of the body” introduced by Austrian designer and architect Horst Rittel who once said, “Softness, as an expression of aesthetic, has the power to improve our life.”

Softness enhances the flexibility of the body, which enables us to deal with different environments in a gentle way by presenting different postures. At the Hoormem Muscle Research Aesthetics Center, softness is perceived from the exterior facade of the space. The airtight exterior facade differs Hoormem from other commercial spaces. The entire wall is covered with large areas of milky white textured marble veneer, with arched lines on the wall that serve as golden metal opening, which not only enhances the richness of the facade but also serves as a gentle guide, inviting people to explore the space.

Stepping inside, distinct angular block is almost invisible, on the other hand, your eyes are feast with delightful display of delicate curves. The opening, round and smooth, resemble bubbles, organically connect various areas of the space.

The gentle sense of hand clasping connect hearts and mind physically and spiritually, bringing a sense of tranquility and serenity. The central “symbol”, a clear presence, vertically spanning across the two levels of the space. This top-to-bottom connectivity creates a shared spatial sequence within the originally enclosed space, making people feel closer and more relaxed in surroundings.

The yellowish glow permeates through washi paper offers a soft visual experience and conveys a gentle and relaxed ambiance.

Second level showed by itself by following the illuminated handrail. The second level is not an enclosed and isolated area but rather a corridor that connects different spaces. Standing on the corridor, one can gaze the spaces on the first level from various angles, experiencing a sense of both independence and intimacy in the spatial relationship.

Softness didn’t mean weakness; rather, it’s a kind of life force featured with organic. With its flexibility and connectivity, softness triumphs over rigid hardness and sense of order, unleashing power and magnificent force. It ignites a desire for change and fuels the pursuit of beauty and innovation.

As the renowned architect Frank Owen Gehry said, “Curves are not lack of strength or determination, but a stunning display of strength and determination.”