About the project
Jones the Grocer is the first of its kind: an unconventional grocery store, cafe and cheese room that serves fresh artisan food alongside the best coffee.
The Cairo store features design elements that reflect back to the Australian origins, with accents of gold and rich warm woods, alongside bold graphics and the striking blue tiling that’s synonymous with the brand.
Geometric patterns frame the open plan seating area and bold dramatic neon signage and eye catching wall graphics welcome visitors inside.
The customer is brought on a journey of discovery from the product offering through the open dining area providing seamless movement throughout.
With windows overlooking New Cairo, it entices shoppers in and creates a pleasant customer experience where one can dine and shop.
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