Masonprince Office, Shenzhen

MASONPRINCE is a fashion brand based in Shenzhen, China. The brand believes in the idea of a “classless fashion collectivity” and promotes fashion freedom for the younger generation. It aims to use Chinese design to break the loop of fashion originating from youth culture but being confined to the mainstream and retailing system.

MASONPRINCE (MP) and TOMO collaborated to create a unique and memorable brand experience by designing the new MP office in Shenzhen. The objective was to challenge traditional online brand concepts and break away from mainstream frameworks. By incorporating the design approaches of contrast, diversity, and extension, the team aimed to create a diverse experience that truly embodied the retro essence of MP.

The design process can be compared to a sophisticated computing program that analyzes all possibilities. By incorporating the MP brand philosophy, the design team was able to reshape the boundaries of time and space, reality and virtuality, retro and future. This design method leads to an endless loop of blurred fusion of these elements.

The designer skillfully employed a lens sense aesthetics to recreate the retro contrast in this classic office space. By balancing the relativity of multiple scenes, the design showcases the captivating allure of both retro and futuristic elements, all implied in the essence of MASONPRINCE.

The elevator hall is the first attractive visual focus which features hanging decorations that can be altered to showcase different materials and monograms. It offers a wide variety of textures, including wood, fabric, stone, and metal. The current monogram “MASONPRINCE” can be substituted with other brand names, opening up endless possibilities for the space and giving it an ever-lasting vibrancy.

The entrance of the building showcases classic architectural elements, such as exposed concrete walls and ceiling beams, that define a retro ambiance. TOMO aimed to incorporate these classic elements to evoke a sense of nostalgia. This versatile space has the potential to serve as an office, showroom, or art gallery, with even more potential functions in the future

The interplay between the rough walls and the smooth leather sofa creates a striking contrast. The large-scale glass windows, exposed external units of the electric door, and exquisitely crafted metal parts seem to transcend reality in the dim light, implying the uncertainty of the deconstructed future.

The concrete wall with the concave VI symbol of SANMU exudes an aura of strength and permanence when illuminated, serving as a symbol of timeless and classic style.

TOMO utilized lens sense aesthetics to deconstruct the notion of office space and transform it into a fashion show field that perfectly embodies the brand’s unique style. The venue reflects a blend of classic retro and futuristic design principles, while infused with a classless open culture of the new generation that values relaxation and freedom.

Photo Credits: Free Will Photography