McDonald’s CUBE Flagship Restaurant, Shenzhen

Steve Leung Design Group (SLD) proudly announces its debut collaboration with McDonald’s, the world’s leading global foodservice retailer, unveiling the brand new “CUBE” design and the CUBE flagship restaurants recently opened in Chengdu and Shenzhen.

Inspired by their childhood memories when, as kids, they would eagerly unpack the iconic Happy MealTM to unravel a magic box full of yummy food and fun surprises, SLD team cleverly integrates the cubic elements of the signature cardboard box and childhood memories into the interior design, skillfully presenting a playful setting that showcases the joyful dining experience at McDonald’s.

Sharing the same three key design elements with Chengdu flagship restaurant, Cube, Warm Colours and Hidden Smile are cleverly integrated through distinctive features unique to the Shenzhen flagship restaurant. With a convenient “Drive-Thru” counter, the exterior is defined by a large full-length window outlined by an eye-catching frame in bright yellow. Inside, the McCaféTM area welcomes guests with a striking coffee cup pattern made of squares in different sizes and colours, re-proposing CUBE’s playful graphic images in portraying McDonald’s signature menu.

In response to the specific characteristics of the restaurant, SLD team skillfully utilizes the entire store space by integrating CUBE design and natural elements in the outdoor area to create a warm and delightful dining environment. The dining space, pedestrian and car passages are all adorned with lush greenery and customized dark brown cubic-framed lighting, shaping an extra cozy space to dine and connect with beloved ones.