NEOM Organics, Edinburgh

Zebra proudly worked with Neom Organics from concept design through to design management. Inspired by their beautiful flagship store in Liverpool Street, London, the design of the Edinburgh wellbeing hub focuses on taking the customer on a journey of mood. Using a pastel color palette, representing each element of the wellbeing range, shoppers can easily browse the range based on their individual need.

Whether it’s better sleep, less stress, a mood boost or more energy, this Neom store invites customers to address their individual wellbeing needs by browsing the store, discovering new scents, products and more.

Within the Edinburgh store, the use of lighting played a vital role in animating the different wellbeing ranges, enticing customers to take time out of their day for a truly immersive experience. The use of soft, glowing lighting, combined with eclectic neon lights in Neom’s distinctive wellbeing colors creates an interesting and unique contrast and emphasizes the different product ranges.