About the project
Set within Doubletree by Hilton in Fujairah, DZ Design’s latest F&B project, StrEat Culture, brings together vibrant urban art and street food, taking guests on a culinary journey around the world. Boasting an eclectic mix of street food and a lively ambience, StrEat Culture is set to become the go-to destination for locals and hotel guests alike. StrEat Culture’s seating options cater to various preferences, including communal spaces, semi-private corners, traditional dining setups, and high chairs. The internal area spans 1,080 square feet, accommodating up to 55 guests, while the external area covers 400 square feet and can host up to 36 guests.
“In designing StrEat Culture, our focus was not just on creating a space, but on designing an atmosphere that captures the essence of street art and urban culture. Graffiti, neon lights, and vibrant finishes bring a sense of familiarity and excitement, transforming the bar into a vibrant hub for the community and hotel guests alike.” Dina Murali, design director of DZ Design, explained.
The heart of StrEat Culture is the creative transformation of existing cafe booths into inviting and cozy seating, adorned with custom-designed graffiti wallpapers and neon lights, paired with concrete flooring and black and white tiles. These design elements infuse the space with an inviting warmth that guests are drawn to.
“StrEat Culture is a homage to the fusion of art, where every corner tells a story through colors and textures. We aimed to capture the global spirit of street food and design it into a visual experience that resonates with guests, making them feel right at home while embarking on a worldwide culinary journey,” added Murali.
Upon entering the restaurant from the main lobby cafe, guests are instantly transported into a vibrant world of graffiti, street art, and a kaleidoscope of colors.
For the main bar, DZ Design chose black and yellow metro tiles arranged in a herringbone pattern. Inspired by street art and street food cultures worldwide, StrEat Culture offers a glimpse into street delicacies from both the Eastern and Western hemispheres. Concrete-painted booths adorned with wallpapered internal walls and brick finishes are complimented by neon-lighting banquet seat walls.
This creative interplay between raw textures and vibrant lighting evokes the spirit of street landscapes. A central lighting feature is the collection of baskets in varying sizes and colors that have been suspended from the ceiling at varying heights. A nod to weaving traditions prevalent in coastal regions, these baskets infuse the space with dynamic shifts in identity.
StrEat Culture’s seating arrangements cater to all tastes – from communal spaces fostering camaraderie, for special nights such as “Teachers’ Thursdays” and “Ladies’ Nights” to semi-private corners for intimate conversations, standard dining setups, and elevated high chairs.
StrEat Culture not only celebrates design fusion but also pays tribute to culture. StrEat Culture has become a culinary oasis, bringing street food from every corner of the world to the heart of Fujairah. From crispy nachos to succulent scotch eggs, and savory shumai to finger-licking Louisiana-style fried chicken, every dish reflects a different culture.