Giorgetti Presents Its New 2022 Collection During Salone Del Mobile and Unveils Its New Central Milan Address
Painstaking research into sophisticated finishes and materials, new product categories that open up new frontiers, and prestigious new collaborations. All underlined by the Brand’s longstanding commitment to sustainability. Giorgetti presents its new 2022 collection during its sixtieth Salone del Mobile and unveils its new central Milan address.
The passion and determination that has long been a hallmark of Giorgetti is once again on display as the company celebrates the sixtieth edition of Milan Design Week / Salone del Mobile. 2022 also marks sixty editions of the design fair for Giorgetti, and once again it showcases its creative vision with another sophisticated and expressive collection. Visitors will encounter an extraordinary series of iconic designs that articulate Giorgetti’s passion for detail and obsessive commitment to research, in the form of materials of the highest quality, sartorial workmanship and finishes, forms, textures and colours that ensure every object is absolutely unique.
“In recent years, Giorgetti has pursued an extremely clear objective, that of reaffirming its leadership in the sector through research and development into new forms, materials and techniques to create products that represent a unique mix of craftsmanship and technology. Our mission is to put the customer at the centre, enabling them to benefit from our original solutions that combine aesthetics and functionality. Our wish is that our products are used and enjoyed by customers as part of their daily lives, because when a product stays with us and we live it every day, it changes as we ourselves change. It will incorporate memories of your life. This is the poetic side of design that we should never forget.”
– Giovanni del Vecchio, Giorgetti Group, CEO
From living to dining areas through to bedrooms, the new 2022 collection showcases the brand’s ability to design complete architectonic spaces and solutions and provide its customers with a total interior décor scheme that reflects the Giorgetti lifestyle and spirit.
Alongside this, Giorgetti continues to respond to the transformation of our homes into a more flexible, multitasking place and the setting for changing lifestyles. This evolution expresses a more fluid and broad vision of living patterns that go beyond domestic walls and increasingly permeate hospitality venues.
Sustainability is the cornerstone of the company’s strategy and it is also a key theme of the 2022 collection. It is interwoven into Giorgetti’s daily operational choices in terms of environmental and financial responsibility, product innovation and safeguarding and respecting staff, suppliers and partners. This year’s output reflects the brand’s green vision and commitment to circular production through its reuse of scrap materials.
As always, Giorgetti looks to the future without forsaking its proud heritage, continuing to work alongside internationally-renowned designers in creative collaborations that have proved so successful year after year. Carlo Colombo, Roberto Lazzeroni and Dainelli Studio again bring their talent and creativity to the new Giorgetti collections, with the prestigious names of Dante O. Benini, Luca Gonzo and Mauro Lipparini adding new approaches and visions to the brand’s repertoire.
The result is a collection that highlights Giorgetti’s ability to anticipate market trends and offer original solutions, daring to go where others have never ventured. The new products will be presented at the Giorgetti stand at Salone del Mobile and the brand’s newly-renovated via Serbelloni Atelier and via Durini Store in central Milan.
There is also a new location at via della Spiga 31 where Giorgetti will unveil its new address with a special installation.
The creative maestro behind the company’s presentations is Art Director Giancarlo Bosio, a skilled alchemist who mixes art and design, elegance and sophistication, aesthetics and precision in a thrilling and intriguing cocktail of these ingredients that are part of the Giorgetti DNA.