The world of make-up is as glamorous as it is controversial. Afterall, it is a 300 billion dollar industry that is always innovating. From reviewing lipsticks to swatching pigments, from promoting inclusivity to flagging animal cruelty, there’s never a dull moment in the day of a beauty mogul.
Given a life surrounded by buoyant shades, it would be correct to expect an ‘office for a beauty brand’ to deploy vibrant colours and bright decor, right? Tira Beauty’s Office in Mumbai by Ultraconfidentiel breaks this perception and more.
Isha Ambani, the powerhouse behind Reliance Retail Ventures Limited, remarks, “Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India.”
With Tira, Isha wants to brew a revolution, and for that she needed a premise that could reify it. For the task, she found the perfect collaborators in Ultraconfidentiel, a specialised interior design firm in India. “Our aim is to inspire people by transforming the basics to ultra.”
The Theme & Brief: Embracing Differences with a Medley of Inclusive Art
The theme of the Tira Beauty Office was all about embracing differences. It’s a celebration of self-acceptance, a tribute to the beauty in imperfections, and an anthem of empowerment for individuals to embrace themselves wholly.
Ultraconfidentiel, the creative masterminds responsible for the awe-inspiring Tira Headquarters took Tira’s identity—a youthful, vibrant working culture that celebrates diversity and inclusivity—and seamlessly blended it into the very essence of the design.
“The space takes shape through organic lines and asymmetric geometries”, says Pierre Arnaud Cassin, Managing Director, Ultraconfidentiel. “The goal was to represent self-acceptance and celebrate skin imperfections. The layers of different nude shades on the wall also symbolises the complexity and the diversity of skin tones.”
One could aptly call the office a pastel rainbow kissed by bold strokes of black with playful terrazzo underfoot. A touch of luxury with brass accents, and a sprinkle of softness to round it all off.
“The space takes shape through organic lines and asymmetric geometries. The goal was to represent self-acceptance and celebrate skin imperfections. The layers of different nude shades on the wall also symbolises the complexity and the diversity of skin tones.“
– Pierre Arnaud Cassin, Managing Director, Ultraconfidentiel
Strolling Through a Nude Oasis
As you step into the Tira Beauty Office, you’re welcomed into a space that practically radiates inclusivity and empowerment. The entrance, reception, and lounge are a delightful fusion of soft, playful forms intermingled with geometric and organic elements.
Venture deeper, and you’ll find the open workspace—an area awash in natural light and soothing pastel hues. Dedicated workstations offer jaw-dropping views of Mumbai’s iconic skyline, providing an unending abyss to stare into while having pensive thoughts.
Open breakout and collaboration zones are thoughtfully scattered throughout. Even those spaces use shades of beige and pink, implying that the discussions and people are main characters in an office. Nonetheless, through its grounded elegance the space becomes an endearing channel for spontaneous meetings and creative workshops. Layering with luxe curtains, plush carpets and rounded furniture sets the mood of a flexible workspace.
A Cafeteria that Blurs the Lines between Work and Play
The cafeteria spills into the breakout and collaboration zones. It cleverly serves as a buffer between the workspace and the photo-shooting and editing areas.
Here, curved and suspended rail curtains are rampant, morphing the space into whatever you need it to be. From recreational areas to fitting rooms and makeup stations, it’s a space that adapts to numerous functions—much like Tira adapts to the diverse beauty needs of its consumers.
The ‘Ultra-vision’ for Tira Beauty: Where Beauty Meets Sustainability
“Our identity is native to European aesthetics but it has been cultivated in India over years. It is our instinct to create globally inspired commercial spaces.“
– Pierre Arnaud Cassin, Managing Director, Ultraconfidentiel
Ultraconfidentiel believes in powering through by forging connections with local communities to foster mutual growth and sustainability. They’ve partnered with local producers and creators to ensure that the output is not only environmentally friendly but also a testament to their commitment to the community.
“Ultraconfidentiel believes in emotions”, emphasises Pierre. “We are on an ethical mission to concoct a stimulating story both for Ultraconfidentiel and for the users of the spaces. Details are as crucial as the overall vision.”
The firm’s approach is strongly influenced by cultural values. They are passionate about bridging the gap between local craftsmanship and their multi-cultural ethos. “Our identity is native to European aesthetics but it has been cultivated in India over years. It is our instinct to create globally inspired commercial spaces.”
