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Adi-Dassler-Strasse 1, 91074, Herzogenaurach, Germany

Employing more than 60,000 people in over 160 countries, Adidas produces more than 850 million product units every year and generate sales of € 19 billion (all figures relate to 2016). These numbers alone can easily suggest that Adidas is quite a complex organisation. True. But they keep things simple, lean and fast. And they will use this approach now to tell you what their company is all about. Ready ... set, go.