Employing more than 60,000 people in over 160 countries, Adidas produces more than 850 million product units every year and generate sales of € 19 billion (all figures relate to 2016). These numbers alone can easily suggest that Adidas is quite a complex organisation. True. But they keep things simple, lean and fast. And they will use this approach now to tell you what their company is all about. Ready … set, go.