These facilities function as offices and showrooms for Adidas and Reebok Dubai. Adidas engaged Perkins+Will to provide three major improvements for their office relocation from Deira to Dubai Design District: a community that embodies Adidas’ values, giving new life to brand identity, and providing new amenities for employees. KPS was responsible for the fit-out requirements of the project.
The goal of this project was to design and construct a new office and showroom space to enhance productivity, improve communication, provide staff amenities and anticipate future head count through 2020. The brand effort required integration of the very recognizable Adidas brand into the corporate office environment while also celebrating this location as the Middle East hub. The design team sourced materials that represent the Adidas culture. Perkins+Will worked closely with Adidas’ internal marketing group to develop concepts to strengthen both the Adidas and Dubai brand in public and private spaces.
New employee amenities include a café, fitness center and meeting spaces that seamlessly incorporate audiovisual systems into the architecture and furniture. Perkins+Will also worked closely with Adidas employees to design meeting spaces that improve the way they work and communicate within the offices, as well as with offices around the world.