Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Their mission is to be Earth’s most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
Their approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and focus on delighting customers.
