Started in 2021, AURRA was established by Raju and Anita to cater to what was seen as a gap in the market for supply of “the best suited” ironmongery independent of brand affiliation. In Raju’s experience in the field of ironmongery of over 30 years, he believes that every customer should have the option to receive focused attention on their requirements, no matter the size or complexity of the project.
The first set of projects for AURRA were therefore with customers who required unique ironmongery solutions. Till date, AURRA remains brand-independent for ironmongery, with the customers’ needs in terms of technical requirements and value being the focus of the solutions presented by AURRA for the project.
Seeking one such solution, for a main door knocker for a prestigious restaurant in Dubai, brought Raju and Anita in touch with Artisticks, designers and manufacturers of a range of architectural products in metal. And also, from talking to architects and interior designers, the supply of interior-related accessories was a natural progression for AURRA, creating the range “Art for Architecture.
Currently, AURRA deals in ironmongery, doors (in metal or timber, acoustic, and fire-rated), and a wide range of interior accessories in metal and canvas art.