The architecture and design office BE GROUP was established in Israel in 2010 from an architectural agenda, which combines contemporary design that gives its opinion to social, environmental and ecological concepts.
The architect Roni Friedman, one of the founders of the firm, immigrated from Sweden as a child and returned there after completing his studies as an architect, where he absorbed the heritage of Scandinavian architecture with a unique aesthetic that distinguishes itself and expresses humane values in preserving the values of the environment on the one hand and practical and aesthetic minimalism on the other.
Roni’s worldview in establishing the office was to place the building, the house, the office and any commercial, private or public project an anchor of silence in the chaos, creating “God’s little plot” from a worldview and architectural philosophy.
BE GROUP deals with a variety and a wide and comprehensive range of projects: private construction, schools and educational institutions, saturated construction as well as offices and commerce.
In an office, a team of engineers, architects and an interior designer work in synergy on a variety of separate and joint projects and create a synthesis between worlds of content and design and architectural worldviews.
