Curiosity is a multidisciplinary studio based in Tokyo, created by French designer Gwenael Nicolas. The studio is constantly redefining the boundary of design – from interior design to architecture and product design. Not in an abstract way, but realistically; by collaborating with a large spectrum of companies and clients, to create new products, develop new materials and define new design identities.

The characteristics of Curiosity’s design are translucency, emotional colouring and attractive forms. It is only when one uses a product or encounters a space that they realize that designs are not just about superficial beauty. They also have a lot of considerable thought in it as design affects functionality.

The design originates from a storyboard, with people as the central focus; then it incorporates an element of discovery and unpredictability. Each project design is like a perfume with the first, the second and the third note. At first, a design seems cool and abstract, but when you interact with it, “surprise” something unexpected happens, and a smile appears on your lips and finally the more you use it the more you feel attached to it.



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