Jeffrey Totaro has had a life-long interest in design and construction. Before becoming a photographer, he worked as an architect and structural engineer for a prominent Philadelphia firm. During his education and early career, his strong interest in design was coupled with an interest in photographing architecture and interiors. A self-taught photographer, Jeffrey transitioned to professional photography in 1996 and has since built an impressive portfolio of commercial, residential, and institutional photography for some of the leading design firms throughout the country.
Jeffrey’s education and professional experience as an architect and engineer make him well-suited to photographing the built environment. His photographs capture design intent, structural complexity, and architectural detail to best illustrate each project’s significance. He values a collaborative relationship with clients and considers it an essential part of the process for successful photography. Responsive and understanding, Jeffrey’s patience and commitment to capturing the essence of a design is evident in the images he produces. His meticulous attention to detail throughout the photographic process includes advance scouting of locations, careful arrangement of views for elegant and clean compositions, technical proficiency and creativity in the appropriate use of lighting, and the latest in high-resolution digital technology for post-production enhancement.
Jeffrey holds an architectural engineering degree from Drexel University. He currently serves as co-chair on ASMP’s Architectural Specialty Group, a worldwide society of professional architectural photographers. From 2006-2008, he was in collaboration with Esto Photographics, one of the world’s leading providers of architectural stock photography.
