AXOR And HANSGROHE Brands Showcase in New Abu Dhabi Showroom

New 125 sq. metre showroom with company’s distributor partner, Sanitary Materials Company LLC now open at Najda Street, Abu Dhabi.
Customer-facing and interactive, the new showroom will demonstrate how premium luxury brands enable ultimate bathing experience, with water conservation a key consideration.

Hansgrohe brands hansgrohe and Axor are extending their footprint with customer touchpoints in the UAE with the opening of two new showrooms in Abu Dhabi. The new showroom will enable Hansgrohe to demonstrate a wide range of its kitchen and bathroom products, including faucets, accessories, and shower systems to both trade and consumer audiences. 

The new UAE showroom will incorporate live displays incorporating overhead showers, shower sets, hand showers, thermostatic modules with concealed and exposed installations, and will include leading product ranges, including, from hansgrohe, Rainfinity, Raindance, Pulsify, and from AXOR, Showerheaven, AXOR Citterio, AXOR One and the FinishPlus range.    

This new experiential showcase will enable customers to interact with the comprehensive collections and appreciate how both brands facilitate the ultimate washing and bathing experience, as well as conserving water. 

“We are incredibly excited about this new venture which forges an even closer relationship with our premium distributors, Dubai Integrated Trading Company and Sanitary Materials Company LLC, and which will increase our brand profile across the region.   Our products are created to harness and accentuate the powerful properties and nature of our most precious resource, water, and we are now able to effectively demonstrate this to potential customers, including architects, specifiers, and designers, as well as the general public. Ultimately, we can show at first-hand how AXOR and hansgrohe can meet their requirements for design innovation and originality, combined with high quality manufacture.”  

Andreas Wolf, Managing Director (Hansgrohe Middle East)

“The opening of our new showroom takes our long-standing collaboration with hansgrohe and AXOR into a new era, and we welcome this.  SMC has forged relationships with leading architects, specifiers and contractors across the Southern Emirates who require quality premium sanitaryware for their projects.  They will now be able to see and physically sample products at their leisure, appreciating not only the great aesthetics, but the water conservation aspects too. In addition, we anticipate that our business to consumer proposition will now be significantly boosted.” 

Eng. Osama J. Ailabouni, Managing Director of Sanitary Materials Company LLC (SMC)

About AXOR
AXOR conceives and manufactures iconic objects for luxurious bathrooms and kitchens. Developed in collaboration with world-renowned designers — Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Barber Osgerby among them — AXOR products come in a variety of styles. All AXOR faucets, showers and accessories are produced to the highest standards of quality. With an expertise that extends far beyond the products themselves, AXOR inspires and enables architects, interior designers and the design-savvy public. Together with AXOR, they shape water-related spaces that reflect the unique personality of the user. Part of the Hansgrohe Group, AXOR is a forward-thinking brand dedicated to developing distinctive products, manufactured with excellence.
About hansgrohe
hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. Based in Germany’s Black Forest region, the internationally active Hansgrohe Group sells premium products for showers, shower systems, bathroom and kitchen taps, and kitchen sinks under the hansgrohe brand. hansgrohe stands for great moments with water since 1901. With its many award-winning products, this traditional brand shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. hansgrohe stands for Smart Living applications that enrich people’s everyday lives and offer them more functionality and safety in their homes.