hansgrohe Celebrates Life With New Brand Claim: Life is Waterful
Celebrating Life in all its Facets
Approximately one year ago, hansgrohe, the premium brand for faucets and showers from the Black Forest, selected Zum goldenen Hirschen as its new globally operating lead agency. Since then, the Hirschen have been supporting hansgrohe through various communication measures, which are rolled out in 150 countries and across numerous channels. Thus, the agency accompanies the premium brand on its journey to becoming a designer and provider of holistic bathing experiences.
With the recently launched new communication offensive around the brand claim “Life is waterful”, hansgrohe sharpens its positioning and strengthens its differentiation from the competition. In this way, the brand emphasizes living life in all its facets as a positive thinker and enabler.
“With our new communication, we hit the core and the values of the brand: hansgrohe stands for innovative bathroom solutions that truly put people and their needs in the foreground. We demonstrate the great and positive impact our products can have on the sometimes hectic daily life and how much joy and well-being our customers can experience while simultaneously saving energy and water,” says Marc André Palm, Head of Global Brand Marketing at hansgrohe. The new brand claim is being used worldwide and is accompanied by numerous measures. The focus is on digital communication.
“We are proud to be able to co-write a new chapter in the history of hansgrohe and to have been able to bring in our strategic and creative strengths as well as our digital expertise,” adds Wolfgang Voggel, Managing Director of Zum goldenen Hirschen Stuttgart.
About hansgrohe hansgrohe stands for holistic bathroom experiences that combine water- and energy-saving technologies, intelligent functions and long-lasting quality. With timeless and innovative premium products, the brand supports a sustainable lifestyle and transforms daily water routines into extraordinary experiences. Driven by a unique pioneering spirit, hansgrohe, together with its long-standing partner PHOENIX, creates living environments and product solutions for bathrooms and kitchens that enrich everyday life with more design, comfort and enjoyment. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, bathroom accessories, furniture, sanitary ceramics and kitchen sinks worldwide under the hansgrohe brand. hansgrohe. Life is waterful.