Ideal Standard’s Together World Tour Stops in The Iconic City of London and Unveils New Collection Tipo-Z

Ideal Standard’s unique series of cinematic events, the Together World Tour, has landed in London, exploring the iconic and diverse design scene in the city

The Together World Tour, Ideal Standard’s innovative event series created specifically for the international architecture and design community, stopped in London on 23 September for the third of six events taking place across the globe. An innovative fusion of digital content, the Together World Tour aims to inspire attendees by diving into the design culture of the six unique cities.

Following the success of the first two events in Milan and Berlin, which saw the brand launch the striking new Linda-X and Extra ranges from its new Atelier Collections, the London event premiered Tipo-Z, the flagship piece from Atelier. The collections are influenced by the brand’s rich design heritage and are the result of the partnership with Italian design studio Palomba Serafini Associati (PS+A) and its co-founder Roberto Palomba, who is also Ideal Standard’s chief design officer.

The latest film in the series showcased London’s unstoppable creativity and its influence on the design community, including the development of Tipo-Z. From celebrated artist Soheila Sokhanvari, to textile and fashion designer Darren Cross, the immersive event introduced some of London’s most celebrated artists, as well as exploring its most inspirational moments from over the years.

The event was the first in the series to be premiered at a physical event, the Design London exhibition, as well as being streamed live from the Together World Tour microsite. At the exhibition, Ideal Standard also hosted several unique and creative sessions based on the key themes explored in the film, including forums with Soheila and Darren. Attendees at Design London were also able to experience the first UK showing of the Atelier Collections at Ideal Standard’s booth.

“Creativity and design are fluid concepts and cannot be limited to geographies. London has been a melting pot of cultures since the turn of the century and is home to a dynamic mix of people, making it a city influenced by a multitude of cultures. As the thrid edition of Together World Tour brought us to London, taking inspiration from the city, we dove into the diversity of design and how it has evolved over the years. Exploring the dynamism of our brand and its many applications on the multi-city journey that we have embarked on, taking our century old legacy to the next frontier.”

— Commenting on the event, Ahmed Hafez, CEO of Ideal Standard MENA, said

A Flagship Icon from Atelier: Tipo-Z

Tipo-Z is the centrepiece of the Atelier Collections and a modern reimaging of the Gio Ponti’s timeless Zeta basin, created by the Italian architect and designer in 1954. Approaching design as a timeless concept is a key notion at the heart of Atelier and Tipo-Z, which harness the past, present and future for inspiration.

The flagship washbasin of the Atelier Collections draws from the original Zeta basin as well as the design and cultural diversity of cities like London to create a unique, statuesque basin with distinct character. Using cutting-edge technology, Tipo-Z has been cast as a single piece, with no gap between basin and pedestal, creating a complete, singular form which would not have been technically feasible in 1954. Owing to these technological advancements, Ideal Standard has used new materials and methods to create a durable, lightweight, ultra-thin basin.

“Tipo-Z is a natural evolution of Gio Ponti’s original Zeta basin, drawing inspiration from modern life, the diversity and viewpoint of varying cultures, and Ideal Standard’s rich design heritage to create a unique piece for the present-day bathroom.

Roberto Palomba, co-founder of PS+A and chief design officer at Ideal Standard, said

“Tipo-Z has been sculpted into an architectural, monolithic silhouette, expressing elegance and allowing it to become the shining star of the bathroom. We believe in designing pieces that push the boundaries of what’s come before and challenge what we know about bathroom design. By capturing the elegant, iconic elements that Zeta expressed, we have reinvented its shape and used new technologies and materials to create a striking, lightweight single cast basin.”

About Ideal Standard 
Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.