New Acoulite Office Shines a Light on What Working Environments of The Future Should Look Like
‘Revitalisation project’ set to bolster the lighting and acoustic company’s human-centric approach
The Middle East’s leading lighting and acoustics supplier, Acoulite, has today announced the launch of a new office in Business Bay. The new space is the crowning glory of a wider rebrand that the organisation has recently undertaken. The move comes as the company seeks to better align itself with its ‘human-centric’ approach to employee and customer experience.
Designed by KPS, the new office will act as a dynamic workspace and experience centre for employees and designers alike – showcasing some of Acoulite’s most innovative lighting and acoustic solutions in a physical setting. The refurbishment has harnessed a modern feel, which seeks to promote comfort, productivity and greater engagement with the Acoulite brand for all who visit.
This aesthetic design which is based on a notion of promoting ‘organic creativity’, has also been translated into the company’s 2D rebrand which uses geometric shapes derived from the Acoulite product range to bring a fresh and playful feel to the organisation and its operations in the UAE.
Steve Jardine, Acoulite’s General Manager, said:
“Having been the leading supplier of lighting and acoustic solutions to the UAE for over 17 years, we decided it was time to undertake a special revitalisation project to redesign our brand and create a living, breathing office space that customers and employees could enjoy, and would want to spend more time in. We strongly believe in taking a ‘human-centric’ approach to everything we do, and thought now was the perfect opportunity to make this more tangible via a new office design and brand refresh.
“In collaborating with KPS we’re proud of the way we’ve managed to synthesise a sense of playfulness with a sleek modern design. Not only does the redesign of our office aim to provide customers with a warm welcome, but it also seeks to take them on a sensory journey so that they can come to fully appreciate the importance of innovative lighting and acoustic solutions in enhancing spaces and lives. Equally, for our employees, the new office provides a space for them to do their best work. We hope the space will help inspire and fuel our employees in coming up with innovative ideas that will drive our business forward for years to come. We truly believe we’ve created an environment fit for the future – and one we hope others will see as a shining exemplar of what working spaces should be.”
Sarah Ahmad, who oversaw the rebrand project, added:
“The re-design of the brand has been an important step in the continued evolution of Acoulite. It signals our vision for creating what we call ‘organic creativity’ whilst drawing on elements of the innovative and aesthetically pleasing solutions that we provide. For instance, elements of the rebrand have been derived and conceptualised from a lighting pendent and acoustic panel design that we use in our current designs for clients.
“As well as personifying Acoulite as a cutting edge purveyor of modern, practical and stylish solutions, we wanted the rebrand to capture our bold design credentials too – after all, we’re renowned for helping our customers to create striking design orientated spaces. The fact that we’ve now got an office which brings the new brand identity into the physical world too, is something I’m immensely proud of. It certainly supports in making tangible our new brand slogan – ‘making space work for you”
Acoulite has been the leading lighting and acoustic solutions distributor to the Middle East for over 17 years. It primarily works with interior designers to create spaces for people to live, work and play in. It believes that intelligent lighting and acoustics can energise spaces and be truly transformative – elevating the positive experiences of people.
About Acoulite In 2005, Acoulite opened its doors in Dubai. Offering turnkey and bespoke lighting and acoustic solutions to its clients throughout the Gulf, it has built an extensive portfolio to date. Having rapidly expanded, it now boasts offices in Qatar, Kuwait, Abu Dhabi, Saudi Arabia, and Kuala Lumpur along with an international network of distribution specialists. Acoulite prides itself on delivering functional yet eco-conscious lighting solutions as well as acoustic products.