The DESIGN TO MOVE Exhibition Celebrates 40 Years of TECHNOGYM with 40 Unique Creations by 40 Designers
The special exhibition will showcase 40 Technogym Benches by 40 artists and designers from all over the world and will be open to the public from April 16th to 21st – 10 AM to 9 PM at Technogym Milano, Via Durini, 1
At 2024 Milan Design Week, Technogym celebrates its 40 years with the special exhibition “Design to Move” featuring 40 unique Technogym Benches, one of the brand iconic home wellness products, designed by 40 different international designers and artists from all over the world.
The exhibition explores the special and deep relation between design and wellness, style and functionality, emotional and tangible, that has always represented a key element of Technogym since its inception. Nerio Alessandri, at 22 years, founded Technogym in his family garage by combining its passion for technology and design (TECHNO) with his passion for exercise (GYM), then, over the years, the brand has evolved from a fitness equipment company into a comprehensive ecosystem of wellness lifestyle and a protagonist of Italian design.
Using Technogym Bench as a blank canvas, “Design to Move” features the unique creations of Patricia Urquiola, Antonio Citterio, Nendo, Walter De Silva e Mario Antonioli, Elena Salmistraro, Kelly Hoppen, Michele Bönan, Rolf Sachs, Piero Lissoni, Nerio Alessandri, Tiffany Lovage, Giorgia Apreia, Gustavo Martini, Ludovica Messina, Malika Novi Dzhamaldaeva, Mariana Prestes, Yuetong Shi, Renin Bilginer, Univers Uchronia, Anaïs Coulon, Iwan Suastika, Wilson Ng, Myles Igwebuike, Tosin Tòròmádé, Osiris Hertman, Kate Constantine, Karen Chan, Alek. O., Santo Tolone, Riccardo Beretta, Andrea Sala, Shafei Xia, Objects of Common Interest, Piotr Makowski, Beatrice Alici, Elisa Ceccoli, Maria Violato, Egal Marcelo Zuniga Argandona, Jana Mosconi, Gabriele Carrera, Alberto Bay, Anna Bonomi.
The special project has been visually planned and conceived together with the acclaimed Architect and Designer Giulio Cappellini and curated by Bruna Roccasalva who has gathered 40 artists and designers from around the world and inspired them to interpret the concept of wellness through their individual artistic and cultural lenses. The inauguration, scheduled for Monday 15 April, will coincide with the celebrations for the Made in Italy day, established by the Italian Government on the occasion of the anniversary of the birth of Leonardo da Vinci.
“As Leonardo taught us, movement is the cause of all forms of life. In the last 40 years we have been working every day to help people live a better life thanks to wellness. Design has always been a key element of our journey, a strong ally to turn functional into emotional and needs into aspiration. We are proud that so many designers and artists have joined our dream of putting the world back in motion” declared Nerio Alessandri, Technogym Founder and CEO.
A selection of 15 unique Technogym Benches will be auctioned in collaboration with Sotheby’s, in September 2024. The further 25 Technogym Benches will be available for purchase on Technogym.com. All proceeds from both the auction and e-shop will be donated to Unicef.